Education and advocacy work with those sites hosting a greater number of advertisements has shown positive outcomes and a clear reduction in this type of trade," states the report. "If the desire for the tiger as commodity (fake or otherwise) is to be lessened, investment in demand reduction is necessary to effect behavioural change and to reduce such trade in the long term."

The hunt for British Big Cats attracts far more newspaper column-inches than any other cryptozoological subject. There are so many of them now that we feel that they should be archived by us in some way, so we should have a go at publishing a regular round-up of the stories as they come in. Curated by Carl Marshall and Olivia McCarthy
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